It was a warm spring evening in London when I first saw her.

She was walking down Oxford Street, with long flowing blond hair, a little black dress and a smile like sunshine.

My hands were shaking. I could barely get my words out but I knew I had to meet her or risk regretting it forever.

She heard somebody say “hello” and she looked up.

You could say this is the start of a beautiful love story.

It’s also the start of Jiggle Digital – a digital agency that’s created campaigns reaching tens of millions of people a week, crafting charismatic brand identities for client’s in every corner of the globe.

I’m Andrew and I’d love to tell you more.

Victoria was a successful digital artist and website designer when we met in 2011. I’d been a lawyer for many years but had quit the law and was returning to my passion and background in marketing.

I was working with various companies as I wanted to create a new website portal but was disheartened by my experience. Poor design outcomes, lack of communication and extreme delay was killing my spirit.

I wanted to create a product that would put a smile on people’s faces.

I imagined how my audience would be so delighted by the experience that they would tell everyone they know.

Yet nobody seemed to understand how to do that.

Has a brand ever literally “demanded” your attention and you find yourself wanting to know more?

Perhaps you just feel so connected with their message that you buy their product or service without even really giving it a second thought?

Now that’s great marketing.

How does this happen?

Well, we aren’t interested in dull facts and figures or other product information.

It’s because we want enchanting stories and breathtaking visuals.

We want to belong.

We want to feel.

We want to fall in love.

Jiggle Digital was born in 2011 when Victoria created our first client website in a tiny apartment overlooking the Thames.

The deep red sun set across the river as we talked about our hopes and dreams for the future.

We wanted to create a company built on integrity and trust.

And to be undeniably good.

We still embrace Jiggle’s early mission which was to:

1.  Create beautiful design and magnetic storytelling that reveals every brands inner magic.

2. Be creatively curious and design original solutions that other’s ignore.

3. To capture the imagination and ignite emotional connections.

We know that at the core of your brand is a heart and a story.

Most businesses aren’t achieving optimal results because they are not connecting with people on an emotional level.

Marketing is just like a relationship. The more you open your heart, tell your story and give – the more love you receive.

This is why we help to reinvent brands so they ooze their true personality using unforgettable creative.

Even if you are currently getting solid results these can be improved using relationship based marketing and enhanced branding techniques.

We’ve never considered marketing to be the process of finding a customer.

It’s about developing genuine relationships with people, which result in them becoming customers.

We’ve grown since those early days.

We’re now a team of web designers, technical developers in all languages, strategists and creative media experts. Our reach and client base extends through Europe, North America, South America, Asia, Australasia– and we keep growing.

We’ve achieved this because we understand people.

We come from a diverse range of backgrounds from marketing, to art, design and development, from fashion, modelling and music to legal and business.

We use responsive “experience” web design, content marketing, email marketing, social media, video marketing, SEO, paid advertising and much more to help build word class brand identities.

Relationships matter – we’ve built our whole business around it.

You may ask yourself:

Do your consumers look forward to seeing you?

Do they really care about you?

Do they share your values?

Do they speak highly of you to others?

If you can imagine transforming the relationship with your audience to become a “brand” that everyone loves – let’s connect and see if we’d be a good fit to work with each other.

Services

Jiggle Digital is a London digital agency founded by Andrew and Victoria Spence. Our team help brands create world class identities and grow their digital influence on the web. These are our main services:

Advertising

Art

Animation

Branding

Business Consulting

Concept Development

Content Development

Copywriting

Commercials

Design

Film & Video

Identity

Interactive

Mobile & Apps

Naming

Print

Packaging

Website

Social Media Strategy

Social Media Content

Signage

influencer marketing

ANSWERS

Our Work

How does design fit in with branding?

Victoria: Design is a central element of successful branding. Robust and versatile design can give brands in decline a new lease of life. Without a doubt, brands with the strongest, most memorable image are those that effectively merge different design elements from the logo, images, typography, and layout to weave a compelling and unforgettable story.

How do you approach branding projects?

Victoria: When we work on branding projects we don’t just design/redesign logos. We consider the whole customer experience looking at every touch point. We create an entire multi-platform strategy and see how we can delight on every level through every process. This process involves a lot of research but is essential and gets great results.

Does “user-experience” get in the way of great design?

Victoria: I don’t believe so – not if you do it right. User experience (UX) is as much about the relationships and interactions between a brand and its customers as it is about the design of a product. Social media has disrupted the traditional principles of marketing, so it’s become more important than ever to make the interactions between brands and their customers transparent and seamless and great design can help with this. Against this background, user experience is more than interface design or usability – although these are important. It’s all about the quality of experience consumers have when they interact with your brand at different points in every step of the purchase cycle.

Can you really change people’s behaviour when they visit a website?

Andrew: Of course. Don’t we all get influenced by various things around us? An interesting study called the “Strawberry jam experiment,” involved a psychologist who wanted to find out if preferences for strawberry jam would be the same for students as they are for food experts. When students were asked to sample the different brands of strawberry jam and rank them in order of preference, the results were the same as the food experts. But when another group was asked to not only rank but also explain their decisions with written questionnaires, their choices were totally different. In the first study, because nothing was expected of them, people were on autopilot. In the second study, where they had to deliberately think about it, they made different choices. Our decisions are different based on the way we think and our thinking changes based on the stimuli offered to us.

Is visitor engagement to a website important?

Andrew: Yes. It’s measured using different metrics such as visitor flow, time spent on filling out forms, time spent on each page and such. Overall, visitor engagement affects conversions; high visitor engagement allows users to complete the checkout process. Low visitor engagement is caused by poor design, which creates plenty of roadblocks that keep visitors from completing the checkout process or taking the action you want them to take. Complex forms, incoherent navigation, lack of a clear calls to action, too many entry and exit pages, lack of creativity all reduce engagement.

What is one of the most common issues you see with brands?

Andrew: Many brands have a great product and they assume the product will sell itself. In most cases this is very wrong. What happens is that you end up with a good product and a wishy-washy website and brand that just does nothing to highlight the true value of the product.  Without a strong value proposition, even the best product won’t convert as well as it should. A conversion-focused design will narrow down why people should care about your product and capture visitors’ attention with the right layout, colour, background, call to action and use of persuasive design techniques such as encapsulation, directional cues, and contrast.

How has social media changed marketing for businesses?

Andrew: It’s made it easier if you do it right. In marketing – and this is true with any industry or niche, people buy through relationships. Some people sell when playing Golf, yet others sell during their social interactions at the club. They don’t say, “Hey, I have this product that I want you to buy.” They sell by talking about their business and their products, by telling humorous stories. They never ask anyone to buy – not “directly.” When people can count on you, they’ll come to you when they need something you’re offering, when they have a problem and they know you can solve it, when they have a question that you can answer. You’re building a relationship. That’s the way products and services are sold online – through building relationships.  Seeking the attention of an audience, becoming one of them, telling jokes even if they’re stale, providing enough information that the audience can remember. Earn their trust and leave a route map that people use to seek you out – social has made it easier to do that.

Running the Agency

What budget will I need to work with Jiggle Digital?

Andrew: Prices vary considerably as it depends what is involved– if we feel that we are aligned with your vision we’ll ask you what you are looking to achieve and your budget and see if we can offer a solution within your budget. Knowing a project budget at an early stage allows us to assess what is possible and whether we can get involved. Our aim is always to get the best possible ROI for each client.

Will you beat the project price of another company?

Victoria: We never compete on price – we’ve always competed on value. Aldo Gucci said, “the bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.” It’s true. Generally in this Industry, the lower the price goes, the poorer the quality. Competing on value is, we believe, the key to our ongoing growth and why we’ve retained more than 95% of our clients.

Do you work with everyone?

Andrew: Not everyone. We only work on projects where we are aligned with the company. We also need to know we can make a meaningful impact and subject to budget. We’ve turned down 400K projects because we haven’t been aligned with the company and taken on projects with tiny budgets so it all depends. We’ll know this quickly and won’t waste any time in identifying this.

Can you visit us or arrange meetings or coffee meetups?

Victoria: We’d love to but we are still a relatively small agency so we spend our time creating. Our existing clients meet on Skype, through calls and other online channels when this is necessary to progress the project and this works very well.

Why don’t you share your client list?

Andrew: We decided that we don’t need to show a client list to impress and “win” new business. We respect our client’s privacy and don’t feel comfortable using their name to encourage others that we are the right Agency for them. If people like what we stand for, they’ll “get” us and that’s who we want to work with.

Personal & General Interest

Do Andrew & Victoria work in the same office?

Victoria: No 😊 I work on Design with a team and Andrew works on digital strategy with a different team. All projects involve collaborative elements during the process but for the most part we don’t work in the same area.

Where did the name “Jiggle” Digital come from?

Andrew: The deepest recesses of my mind. We’d spent the day trying to come up with ideas for names. We wanted something that people would remember and would bring a smile to people’s faces. Later that night I woke up at 4.44am and the name Jiggle Digital was just in my head. I got up and wrote it down on a pad and then went back to sleep. The next day we asked about 50 people what they thought and overwhelmingly everyone loved it so we kept it.

When was your first real breakthrough?

Victoria: We’ve had many breakthroughs. At first it was getting initial interest. Then it was based on expanding our client list and then retaining business. We started getting some big results with campaigns and that’s when things went a bit crazy and we seemed to get “luckier”. A big breakthrough came though when we were contacted by a Hollywood actress and hugely successful recording artist in the same week asking to work with us. That’s when we realised that we were doing something right.

How do you compete against much larger digital agencies?

Victoria: There is a lot of competition. But, we really believe in what we do and we get results. Many digital agencies focus on analytics and data. But, that all comes later. You need to take a step back and focus on what’s most important – human emotion. We begin at the start which is influencing the audience perception of the brand using unique creative. This creates the feelings they experience that will determine their behaviour and decisions which can then be measured and improved based on data.

Andrew:  You’d be surprised at how many very large brands instruct newer smaller digital agencies. Why? They understand that in order to innovate you need creativity. All businesses, even the huge digital agencies get complacent. They stop innovating. They get stale and start playing safe. They become the very opposite of what created their success which creates a knock-on effect for the client. That’s why newer agencies are often considered to be fresh, creative, agile and the preferred choice for many.

What advice can you give a new business if it doesn’t have a huge budget for marketing?

Andrew: To grow your business, it’s important that you work on it and not for it. This is a fundamental principle of successful entrepreneurship—you are not creating a job for yourself, you’re building a long-term business. The problem with working in your business is that you get so caught up in the minute day to day dynamics that you forget to look for and leverage opportunities for growth. So, what do you do to focus on growth? Identify the core business functions that require your input and that are essential for growth and focus only on those. Sometimes you will need to get your hands dirty but it is important to have your eyes on those activities that are geared toward real, tangible growth, for example marketing, networking or raising funds.

How many languages do you speak?

Victoria: I graduated from University with a degree in linguistics so speak Russian, Lithuanian, Spanish and English fluently. I also speak a bit of Polish. I speak to my Mum in Russian, my Dad in Lithuanian and Andrew in English so dinners with the family are always interesting!

What do you do for fun?

Victoria: I’m a big film fan. I enjoy indie films and get a lot of inspiration from them. I love new experiences so Andrew and I both travel when we can, go to music concerts, look at beautiful architecture. I’ve always loved Art so like to draw beautiful things. I like fashion which is influential in my work and love flowers, especially peonies.

Andrew: When I was younger I’d compete in the 400 metres sprint. Nowadays I challenge myself with longer running events, going to the gym and tennis. I like the feeling of just switching off and focusing on being in that one moment whether its running, lifting weights or competing in a tennis tournament. I also like to write poetry, and have practiced transcendental mediation every day for over twenty years. I believe that every person has the possibility of achieving true bliss through connecting to a higher spiritual purpose.

What advice would you give to somebody wanted to succeed in Design?

Victoria: I’d say just to go for it. Immerse yourself in what you love and practice. Don’t be afraid to experiment. Spend time around others who share the same passion and try to gain experience in any design environment. I loved creative subjects from an early age so spent lots of my time drawing, learning and practising. I started early but it’s never too late to do something you love.

What is “success” to you?

Victoria: Happiness. “Living life, the way you want to.”  Everything else is unimportant when compared to this definition. I’m so grateful to get the opportunity to create, work with talented people and do what I love every day.

What would be your most interesting project?

Victoria: We’ve been fortunate to have superb and creative projects to work on. I love any project that makes people think. There is a lot of “sameness” in the design world so departing from that and creating unusual experiences excites me.

Andrew: Any project that people really love. You know, life is about experiences. If you are doing something positive, making a difference and helping people then you can’t really get much better than that.  Any brand in any niche with any product of service can develop a hugely popular following with creativity and strategic direction.