Luxury Brand Strategies for this group of consumers is less about wanting to grow a large client base or encouraging them to 'buy now.' It is more about appealing to their exquisite tastes and inviting...
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There is no denying that video marketing is a force to be reckoned with. Younger consumers are now watching more online videos than they are TV. [easy-tweet tweet="Used as a content marketing tool, video can...
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Brand building is a continuous process, or at least it should be. At some point though, even the best performing brands will need a reboot to keep up with changing customer needs and market trends....
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