Terms & Conditions

We have Recently updated our Terms and Conditions. Please read and accept the terms and conditions in order to access the site

Terms of Use

Jiggle Digital and All Related Websites – Terms of Use: The Legal Stuff.

Jiggle Digital (“we” or “us” or “Jiggle Digital”) has established this Terms of Service to clearly set out the basis on which this website and all services are provided.

Jiggle Digital operates and maintains a website at the URL “jiggledigital.com” (the “Website”) and provides certain services described in more detail below (the “Services”, and together with the Website, the “Service”). By using the Service, you agree to be bound by these Terms of Service (this “Agreement”). If you object to anything in this Agreement or our Privacy Policy, do not use the Service. This Agreement is subject to change by us at any time, effective upon posting on the Website, and your use of the Service after such posting will constitute acceptance by you of such changes. This Agreement includes our Privacy Policy and any notices regarding the Website.

1. Disclosure

This site may from time to time use a web analytics service. If we use a web analytics service it may record mouse clicks, mouse movements, scrolling activity as well as text you type in this website. This site does not collect any personally identifiable information entered in this website. If we do collect such information then we will only use it to better understand conversion (and on our landing pages and our deep pages).

This website is a website created by Jiggle Digital, a business owned by Andrew Spence and Victoria Kniuraite.

For questions about this website, please contact Andrew Spence at hello@jiggledigital.com.

2. Description of the Service

Jiggle Digital provides digital marketing services and sometimes training. You are responsible for obtaining access to the Service, and that access may involve third-party fees (such as Internet service provider or airtime charges). In addition, you must provide and are responsible for all equipment necessary to access the Service, including a computer and modem or other access device.

By accessing the Website, you consent to have this Agreement provided to you in electronic form. Please print a copy of this document for your records. To retain an electronic copy of this Agreement, you may save it to into any word processing program. You have a right to a paper copy of this Agreement. If you would like a paper copy, please contact us. If you request a paper copy of the Agreement, your account will be suspended until you return a signed copy of the paper agreement to Jiggle Digital.

3. Proprietary Rights

Jiggle Digital owns and retains all proprietary rights in the Service. The Website contains the copyrighted material, trademarks, and other proprietary information of Jiggle Digital, and its licensors. Except for that information which is in the public domain or for which you have been given written permission, you agree not to reproduce, duplicate, copy, sell, trade, resell, modify, publish, transmit, distribute, perform, display, create derivative works, or exploit for any commercial purposes, any portion of the Service, use of the Service, or access to the Service or computer code that powers the Service (hereafter sometimes “Software”). You may not post, distribute, reproduce or create derivative works in any way any copyrighted material, trademarks, or other proprietary information without obtaining the prior written consent of the owner of such proprietary rights.

4. Privacy

Please see our complete Privacy Policy, which is incorporated into this Agreement. Further, you acknowledge, consent and agree that Jiggle Digital may access, preserve and disclose your account information and content if required to do so by law or in a good faith belief that such access preservation or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce this Agreement; (c) respond to claims that any your content violates the rights of third parties; (d) respond to your requests for customer service; or (e) protect the rights, property or personal safety of us, its users and the public.

5. Personal Use

The Service is made available to you for your personal use only. Due to the Children’s Online Privacy Protection Act of 1998, you must be at least thirteen (13) years of age to use this Service. You must provide current, accurate identification, contact, and other information that may be required as part of any current or future registration process and/or continued use of the Service.

You are responsible for maintaining the confidentiality of your Service password and account, if applicable, and are responsible for all activities that occur thereunder. Jiggle Digital reserves the right to refuse service to anyone at any time without notice for any reason.

6. Proper Use

You agree that you are responsible for your own communications and for any consequences thereof. Your use of the Service is subject to your acceptance of and compliance with this Agreement. You agree that you will use the Service in compliance with all applicable local, state, national, and international laws, rules and regulations, including any laws regarding the transmission of technical data exported from your country of residence. You shall not, shall not agree to, and shall not authorize or encourage any third party to: (i) use the Service to upload, transmit or otherwise distribute any content that is unlawful, defamatory, harassing, abusive, fraudulent, obscene, contains viruses, or is otherwise objectionable as determined by Jiggle Digital in its sole discretion; (ii) upload, transmit or otherwise distribute content that infringes upon another party’s intellectual property rights or other proprietary, contractual or fiduciary rights or obligations; (iii) prevent others from using the Service; or (iv) use the Service for any fraudulent or inappropriate purpose. Violation of any of the foregoing may result in immediate termination of this Agreement, and may subject you to state and federal penalties and other legal consequences. Jiggle Digital reserves the right, but shall have no obligation, to investigate your use of the Service in order to determine whether a violation of this agreement has occurred or to comply with any applicable law, regulation, legal process or governmental request.

7. Unauthorized Uses

You must not modify, adapt or hack the Service or modify another website so as to falsely imply that it is associated with the Service or Jiggle Digital. You may not reverse engineer or reuse source code that is in public view. This includes any and all javascript. The code is Jiggle Digital’s copyright. You shall not transmit any worms or viruses or any code of a destructive nature. You agree not to modify the Software in any manner or form, nor to use modified versions of the Software, including (without limitation) for the purpose of obtaining unauthorized access to the Service. You agree not to access the Service by any means other than through the interface that is provided by Jiggle Digital for use in accessing the Service. You acknowledge that the Service is not intended for permanent storage and agree not to use the Service for archiving or back-up purposes.

8. Blocking of IP Addresses

In order to protect the integrity of the Service, Jiggle Digital reserves the right at any time in its sole discretion to block Registrants and Members from certain IP addresses from accessing the Website.

9. Modifications to Service

Jiggle Digital reserves the right at any time to modify or discontinue, temporarily or permanently, the Service (or any part thereof) with or without notice. You agree that Andrew Spence shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service.

10. Disclaimers of Warranties



You agree that you must evaluate, and bear all risks associated with, the use of the Service, including any reliance on the accuracy, completeness, or usefulness of the service. In this regard, you acknowledge that you may not rely on any content created by Jiggle Digital or submitted to Jiggle Digital and all other parts of the Service. Use of the Website and the Services may result in technical malfunction, delay, or other problems with other systems, programs, or computer hardware. Jiggle Digital cannot and does not guarantee compatibility with other systems and hardware.

11. Third-Party Content

Certain content, products, and services available via the Service may include materials from third parties. In addition, Jiggle Digital may provide links to certain third-party websites. You acknowledge and agree that Jiggle Digital is not responsible for examining or evaluating the content or accuracy of any such third-party material or websites. Because Jiggle Digital has no control over such sites and resources, you acknowledge and agree that Jiggle Digital is not responsible for the availability of such external sites or resources, and does not endorse and is not responsible or liable for any content, advertising, products or other materials on or available from such sites or resources. You agree that you will not use any third-party materials in a manner that would infringe or violate the rights of any other party, and that Jiggle Digital is not in any way responsible for any such use by you.

12. Limitation on Liability

Except in jurisdictions where such provisions are restricted, in no event will Jiggle Digital be liable to you or any third person for any direct, indirect, consequential, exemplary, incidental, special or punitive damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if Jiggle Digital has been advised of the possibility of such damages), resulting from: (i) the use or the inability to use the Service; (ii) the cost of procurement of substitute goods and services resulting from your inability to access or obtain any goods, data, information or services through or from the Service; (iii) unauthorized access to or alteration of your transmissions or data; (iv) statements or conduct of any third party on the service; or (v) any content posted on the Website or transmitted to you or other users of the Service; or (vi) any inaccurate or out-of-date content produced by the tools or published on the Website; or (vii) any other matter relating to the Service.

Notwithstanding any provision to the contrary, Jiggle Digital’s liability to you for any cause whatsoever, and regardless of the form of the action, will at all times be limited to the amount paid, if any, by you to Jiggle Digital in the three (3) months prior to the claimed injury or damage.

13. Indemnity by You

You agree to indemnify and hold Jiggle Digital, its subsidiaries, affiliates, officers, agents, and other partners and employees, harmless from any loss, liability, claim, or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your use of the Service in violation of this Agreement and/or arising from a breach of this Agreement and/or any breach of your representations and warranties and/or your negligent or wilful acts, and/or the violation by you of Jiggle Digital’s or any third party’s rights, including without limitation privacy rights, other property rights, trade secret, proprietary information, trademark, copyright, or patent rights, and claims for libel slander, or unfair trade practices in connection with the use or operation of the Service. Your obligation to indemnify will survive the expiration or termination of this Agreement by either party for any reason.

14. Confidential Information

“Confidential Information” means any information disclosed by Jiggle Digital to you under circumstances that would lead a reasonable person to conclude that the information was confidential. Notwithstanding the above, the following types of information shall be considered Confidential Information, regardless of whether they are marked as such: any software or documentation related to the Services, trade secrets, technical know-how, inventions, educational materials, product development plans, pricing, marketing plans, and customer lists. Confidential Information shall not include information that: (i) is or becomes generally available through no act or omission of yours; (ii) was in your lawful possession prior to the disclosure and had not been obtained by you either directly or indirectly from Jiggle Digital or (iii) is lawfully disclosed to you by a third party without restriction on disclosure. In the event that you become aware of an unauthorized use or disclosure of any Jiggle Digital Confidential Information, you will promptly inform us and provide reasonable assistance in the investigation or prosecution of any such unauthorized use or disclosure.

You agree to hold Jiggle Digital’s Confidential Information in confidence during the term of this Agreement and for a period of four (4) years after termination of this Agreement. You agree that, unless required by law, you will not make Jiggle Digital’s Confidential Information available in any form to any third party or use Jiggle Digital’s Confidential Information for any purpose other than the implementation of this Agreement. If you are required by law to disclose Jiggle Digital’s Confidential Information, you will provide Jiggle Digital with reasonable notice of your intent to comply and provide all reasonable cooperation in assisting us to minimize the disclosure.

15. Term and Termination

This Agreement will remain in full force and effect while you use the Services. You may cancel your use of the Service at any time, for any reason by providing notice to Jiggle Digital by sending an email to hello@jiggledigital.com. Jiggle Digital may, at any time and for any reason, terminate this Agreement. All notices to you shall be deemed effective on the first calendar day following the date of electronic mailing. In the event of termination, your account will be suspended and disabled and you may not be granted access to your account (if any) or any files or other content contained in your account (if any). If Jiggle Digital terminates your use of this Service because you have breached this Agreement, you will not be entitled to any refund of unused fees that you have paid to Jiggle Digital. Sections of this Agreement relating to (1) your account, password and security, (2) disclaimer of warranties and limitation of liability, (3) indemnification, (4) confidentiality and proprietary information, and (5) jurisdiction and choice of law, shall survive such termination, as well as any other provisions, which by their nature may survive such termination.

16. Jurisdiction and Choice of Law

If there is any dispute arising out of the Service, you expressly agree that any such dispute shall be governed by the laws of England and Wales, (without regard to its conflict of laws provisions), and you expressly agree and consent to the exclusive jurisdiction and venue of London, England for the resolution of any such dispute.

17. Other

The failure of Jiggle Digital to exercise or enforce any right or provision of the Terms of Service shall not constitute a waiver of such right or provision. If any provision of this Agreement is held invalid, the remainder of this Agreement shall continue in full force and effect. The Terms of Service, the Privacy Policy and any of Jiggle Digital’s other policies posted on the Website constitute the entire agreement between you and us and govern your use of the Service, superseding any prior agreements between you and us (including, but not limited to, any prior versions of the Terms of Service). You agree that, except as otherwise expressly provided in this Agreement, there shall be no third party beneficiaries to this Agreement.

Current Version: 1

Privacy & Cookie Policy

We have Recently updated our Privacy Policy. Please read and accept the Privacy Policy in order to access the site

Privacy & Cookie Policy of www.jiggledigital.com  

This Website collects some Personal Data from its Users.  

Personal Data collected for the following purposes and using the following services:  


Direct Email Marketing (DEM)  

Personal Data: email address Analytics

Google Analytics and Wordpress Stats  

Personal Data: Cookies and Usage Data  

Contacting the User  

Contact form  

Personal Data: email address


Mailing list or newsletter  

Personal Data: email address, first name and last name  

Content commenting  


Personal Data: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service  

Managing contacts and sending messages  


Personal Data: email address, first name and last name  

Platform services and hosting  


Personal Data: various types of Data as specified in the privacy policy of the service  

SPAM protection  


Personal Data: various types of Data as specified in the privacy policy of the service  

Further information about Personal Data  

Selling goods and services online  

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.  

Contact information  

Owner and Data Controller  

Jiggle Digital

67-68 Hatton Garden,


City of London,


United Kingdom  

Owner contact email: hello@jiggledigital.com  

Types of Data collected  

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: email address, Cookies, Usage Data, first name and last name.  

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.

Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.  

Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party's consent to provide the Data to the Owner.  

Mode and place of processing the Data  

Methods of processing  

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.  

Legal basis of processing  

The Owner may process Personal Data relating to Users if one of the following applies:  

  • Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.  


The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.  

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.  

Retention time  

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.  


  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the  

User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.   The purposes of processing  

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Advertising, Analytics, Contacting the User, Content commenting, Managing contacts and sending messages, Platform services and hosting and SPAM protection.  

Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.  

Detailed information on the processing of Personal Data


Personal Data is collected for the following purposes and using the following services:  


This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Application, possibly based on User interests.

This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.

Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

Direct Email Marketing (DEM) (this Application)


This Application uses the User Data to propose services and products provided by third parties or unrelated to the product or service provided by this Application.

Personal Data collected: email address.


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)


Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.  

Personal Data collected: Cookies and Usage Data.  

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

Wordpress Stats (Automattic Inc.)


Wordpress Stats is an analytics service provided by Automattic Inc.  

Personal Data collected: Cookies and Usage Data.  

Place of processing: United States – Privacy Policy.

Contacting the User

Contact form (this Application)


By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.  

Personal Data collected: email address.

Mailing list or newsletter (this Application)


By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.  

Personal Data collected: email address, first name and last name.

Content commenting

Content commenting services allow Users to make and publish their comments on the contents of this Application.

Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.

If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

Disqus (Disqus)


Disqus is a content commenting service provided by Big Heads Labs Inc.

Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.  

Place of processing: United States – Privacy Policy – Opt out.

Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

MailChimp (The Rocket Science Group, LLC.)


MailChimp is an email address management and message sending service provided by The Rocket Science Group, LLC.  

Personal Data collected: email address, first name and last name.  

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Platform services and hosting

These services have the purpose of hosting and running key components of this Application, therefore allowing the provision of this Application from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.  

WordPress.com (Automattic Inc.)

WordPress.com is a platform provided by Automattic Inc. that allows the Owner to build, run and host this Application.  

Personal Data collected: various types of Data as specified in the privacy policy of the service.  

Place of processing: United States – Privacy Policy.

SPAM protection

This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Akismet (Automattic Inc.)


Akismet is a SPAM protection service provided by Automattic Inc.  

Personal Data collected: various types of Data as specified in the privacy policy of the service.  

Place of processing: United States – Privacy Policy.

Further information about Personal Data

Selling goods and services online

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.   Detailed information on the processing of Personal Data  

Personal Data is collected for the following purposes and using the following services:




Contacting the User

Content commenting

Managing contacts and sending messages

Platform services and hosting

SPAM protection

Further information about Personal Data

Selling goods and services online

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:  

Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.


Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.  

Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.  

Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.  

  • Restrict the processing of their Data.Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed.Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller.Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint.Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing  

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.  

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.  

How to exercise these rights  

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.  

Cookie Policy

This Application uses Cookies. To learn more and for a detailed cookie notice, the User may consult the Cookie Policy.  

Additional information about Data collection and processing  

Legal action  

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.

The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.  

Additional information about User's Personal Data  

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.  

System logs and maintenance  

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) use other Personal Data (such as the IP Address) for this purpose.  

Information not contained in this policy  

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.  

How “Do Not Track” requests are handled  

This Application does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.  

Changes to this privacy policy  

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.  

Definitions and legal references  

Personal Data (or Data)  

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.  

Usage Data  

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.  


The individual using this Application who, unless otherwise specified, coincides with the Data Subject.  

Data Subject  

The natural person to whom the Personal Data refers.  

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.  

Data Controller (or Owner)  

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.  

This Application  

The means by which the Personal Data of the User is collected and processed.  


The service provided by this Application as described in the relative terms (if available) and on this site/application.  

European Union (or EU)  

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.  


Small sets of data stored in the User's device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).  

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: June 06, 2018  

Current Version: 1

The Most Important Voice Search Strategies for 2017

“How long does a cow live?” “How many miles is the longest road?” According to reports by ComScore, by 2020 at least half of online searches will be conducted through voice query. It is undeniable that voice is the future of search.

The exponential growth in voice search could be attributed to several factors. For starters, voice recognition is becoming more accurate and so are the results. A KPCB report showed that voice recognition accuracy has increased by 92%. Additionally, due to the improved accuracy, consumers are finding it easier to search using voice queries than typing out questions.

As the popularity of virtual personal assistants grows alongside increased smartphone penetration, it is inevitable that voice will change the way people search and will have significant implications for SEO.

Below are essential strategies to optimise your business for voice search in 2017:


To  make the most of voice search and make your content more visible and relevant,  it is important to consider the type of questions people who may interested in your product may ask and how they may ask these questions.

While your content should address the needs of the searcher who types questions and the one who uses voice query, you must consider that these two types of searchers are distinctively different.  Searchers who type queries may be looking to undertake extensive research while those who use voice search may be looking for quick and immediate answers.

With this in mind, content built using long tail keywords to appeal to both types of searchers will win. Unlike short tail keywords, long tail keywords are more natural phrases used in voice queries. In other words, the use of long tail keywords makes content more conversational and becomes more relevant to your target audience.

Incorporating natural language into content is gradually becoming a mainstream SEO requirement for ranking and greater visibility in the search engines.


A great number of people using search regularly query about local businesses. The growth in local voice search queries demands that businesses optimise for local search to increase brand awareness and foot traffic.

Making it easy for search bots to crawl and index your website is an essential localisation strategy that provides your content with much-needed visibility in the search engines in response to voice queries.

Adding pieces of code including rich snippets, schema and micro data also helps to provide additional information about your business thereby boosting the relevancy of your content in response to voice searchers. Google’s Structured Data Markup Helper is an excellent guide to adding a HTML markup in your site.

Other optimisation strategies for local search include claiming your business and accurately listing it on online directories including Google My Business and Bing Places for Business by including accurate and up to date contact and location information.


Voice search is almost entirely conducted via mobile devices. This makes it necessary to optimise your content ready for mobile to attract, engage and retain prospects and customers alike.

Research by HubSpot found that websites and content that is poorly optimised for mobile have a higher bounce rate, meaning your site is attracting suboptimal engagement and conversion. Your mobile optimisation strategy should place voice search front, back and centre.

In addition to building a responsive website, your mobile optimisation efforts should also focus on ensuring that your site loads fast. Consumers using voice search are typically on the move and requiring quick answers. Google’s PageSpeed Insights provides up to date insights into improving the speed of your mobile site. Another apt tool to use is the Mobile Friendly Test by Google, which lets you see if your site adheres to Google’s mobile algorithm updates.

Lastly, in the spirit of providing an optimum user experience, when creating content, it is important to consider how mobile owners use their devices. Simple and easy to read content with upfront solutions to customers’ queries receive the least bounce rate and instead record higher conversions.


In spite of the imminent rise in voice search, accessing reliable metrics and analytics with which to build a solid strategy is still not easy. However, some marketers are using paid search to assess impressions and to determine the queries that are conducted via mobile.

Presently, there is no mechanism for determining which queries are specifically voice searches. However, by filtering the mobile queries one may be able to extrapolate which of these mobile queries were primarily voice searches based on the phrasing of the queries. By using paid search in this way, a marketer would be able to create broad match modifiers so that an ad appears on search results when a searcher uses specific words in a query. Use of analytics will prove to be incredibly important in the formulation of a voice search strategy that truly delivers results in terms of eyeballs, engagement and conversion.

Traditional SEO is here to stay but as mobile penetration increases and voice technology continues to improve, voice search will significantly change the face of SEO. What this means for marketers is that  content will need to be optimised  for natural language searches to be able to provide users with  information fast, in a great format for the user and whenever they need it.

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